Why Rebranding SEO as AEO or GEO Misses the Point
Over the past two years, many digital marketing agencies have begun offering services labeled Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO). These services are typically described as strategies designed to help brands appear in AI-generated answers from platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity. While the terminology may be new, much … Read more