AI citations are the sources AI platforms use when generating answers—the links, references, and attributions that power responses in tools like ChatGPT, Gemini, and Perplexity.
Unlike traditional search, where visibility comes from ranking on a page of results, AI search shifts the game:
you don’t just rank—you get selected.
When your content is cited, it becomes part of the answer itself—not just another link competing for clicks.
AEO Analysis — The Retailer Citation Problem When AI Engines Cite Your Resellers Instead of You Retailer page citations account for 10% of ChatGPT’s sources, 8% of Gemini’s, and 4% of Perplexity’s. For product brands, that is citation authority flowing to your resellers instead of your brand domain. The retailers are winning because their pages … Read more
AEO Research — Cross-Engine Analysis Three AI Engines, Three Completely Different Citation Strategies Across 546 citations spanning 15 verticals, ChatGPT, Perplexity, and Gemini disagree on what counts as an authoritative source. The overlap between them is smaller than the AEO industry assumes. Optimizing for one engine leaves two-thirds of your citation surface untouched. Based on … Read more
AEO Case Study — Industrial IoT How Distributors Absorb AI Citations Meant for Industrial Brands A study of 42 AI citations for a single ABB product — the Ability Smart Sensor — shows a pattern B2B industrial brands rarely recognize. Only 29% of citations go to ABB-owned domains. A third go to distributors mirroring ABB’s … Read more
AEO Research — Content Type Analysis The Content Types That Actually Earn AI Citations Across 546 scored AI citations, technical PDFs, journals, and press releases consistently outscore blog content by 20 to 30 points on the Page Structure Score rubric. The B2B AEO playbook that works is not content marketing as most agencies practice it … Read more