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Trade Publications Are Only 6.5% of AI Citations. Here’s Why That Matters.

byDavid Chamberlain
TWT News — Analysis Trade Publications Are Only 6.5% of AI Citations. Here’s Why That Matters. For decades, getting featured in a trade publication was the B2B marketing trophy. Our 550-citation AEO study shows trade pubs still matter — but far less than the industry assumes, with sharply vertical-specific patterns most PR strategies ignore. Tampa…
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AI News

AI Content Creation Tools Are Everywhere. Here’s the AEO Angle Nobody’s Talking About.

byDavid Chamberlain
TWT News — The Latest In AI AI Content Creation Tools Are Everywhere. Here’s the AEO Angle Nobody’s Talking About. Midjourney, Sora, ElevenLabs, Runway, Claude, ChatGPT — every week brings another content creation tool. Most AEO coverage treats these as a separate conversation from citation strategy. They shouldn’t be. How you use AI to make…
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The Two AEO Lanes: Why Perplexity and Gemini Are More Alike Than Different

byDavid Chamberlain
TWT News — AEO Analysis The Two AEO Lanes: Why Perplexity and Gemini Are More Alike Than Different The industry talks about three AI engines as three separate playbooks. The data says otherwise. Perplexity and Gemini share roughly 80% of their citation philosophy. For most brands, the real AEO planning question is not three-way —…
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