Trade Publications Are Only 6.5% of AI Citations. Here’s Why That Matters.

TWT News — Analysis Trade Publications Are Only 6.5% of AI Citations. Here’s Why That Matters. For decades, getting featured in a trade publication was the B2B marketing trophy. Our 550-citation AEO study shows trade pubs still matter — but far less than the industry assumes, with sharply vertical-specific patterns most PR strategies ignore. Tampa…
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The Two AEO Lanes: Why Perplexity and Gemini Are More Alike Than Different

TWT News — AEO Analysis The Two AEO Lanes: Why Perplexity and Gemini Are More Alike Than Different The industry talks about three AI engines as three separate playbooks. The data says otherwise. Perplexity and Gemini share roughly 80% of their citation philosophy. For most brands, the real AEO planning question is not three-way —…
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