TWT News — Research & Analysis
We Read the Studies. We Check the Numbers.
A lot of bad advice is spreading across digital marketing right now — and most of it traces back to statistics that were taken out of context, studies that were misrepresented, or conclusions that were never actually in the data. TWT News exists to correct the record.
- Published by: Tampa Web Technologies
- Focus: AI Search & Digital Marketing Research
- Audience: Business owners, marketers, agency operators
Why This Section Exists
The digital marketing industry has a misinformation problem. A study gets published, someone extracts a single number, and that number gets repeated — first in blog posts, then in sales decks, then in the recommendations that business owners actually act on. By the time it reaches you, the caveats are gone.
We started seeing this pattern accelerate in 2024 as AI search became a genuine topic of conversation. Claims about citation rates, traffic impacts, and strategy shifts were circulating without the underlying methodology attached. When we went back to the primary sources, the data often said something more specific — and more complicated — than the headline claimed.
“A statistic without its methodology is not a statistic. It is a persuasion device.”TWT Editorial Standard
TWT News is the research arm of Tampa Web Technologies. We publish analysis of studies, data releases, and claims circulating in the AI search, SEO, and digital marketing space. Every piece links to its primary source. Every qualified claim includes the scope and sample of the underlying research. When a study applies only to certain industries, certain platforms, or certain query types — we say so.
We are a working agency, not a think tank. We have clients in industrial, commercial, and technical sectors who make real decisions based on this information. Getting it right matters to us for business reasons as much as editorial ones.
What We Cover
TWT News focuses on claims and research at the intersection of AI, search, and digital strategy — specifically the places where popular narratives diverge from what the underlying data actually shows.
- AI citation and visibility research — studies on how AI answer engines select, cite, and surface sources, and where those studies’ scope is being misrepresented
- SEO and AEO outcome data — traffic, ranking, and conversion research, including what changed after AI Overviews and generative search rollouts
- Platform and algorithm claims — announcements, guidance, and third-party interpretations of how Google, Perplexity, Gemini, and ChatGPT behave
- Industry-specific search behavior — how search patterns differ across verticals, and why blanket statistics often don’t apply to your business
- Agency and vendor claims — when a commonly repeated service promise is not supported by the evidence behind it
Editorial Standards
Every article published on TWT News follows the same set of commitments:
- Primary source required. We do not report on a study we have not read. Every piece links directly to the original research, data release, or source document.
- Scope is always stated. If a study examined two verticals, we say two verticals. If a dataset covers only branded queries, we say branded queries. The scope of a study is not a footnote — it is the story.
- We distinguish finding from conclusion. What a study measured and what someone claims it proves are often two different things. We keep them separate.
- We name the claim and its source. When we are correcting a misrepresentation, we say who is making it and where it is being repeated.
- Corrections & Transparency. TWT News values the historical record. If a significant factual error is identified after publication, we will update the article and include a clearly marked Correction Note at the bottom of the post explaining what changed and why. We will also provide a link to the prior version archived on the Wayback Machine (Internet Archive) so readers can see exactly what was changed. Readers who identify errors are encouraged to submit them via our Correction Submission Form.
Who Publishes TWT News
TWT News is the research arm of Tampa Web Technologies, a digital strategy agency based in Tampa, Florida. We work primarily with industrial, commercial, and technical businesses — clients who operate in sectors where strategy decisions have real operational consequences and where recycled marketing myths cause measurable harm.
Our research practice grew directly out of client work. We kept encountering the same problem: a client would arrive having been told that some statistic justified a particular approach, and when we went back to the original source, the data did not say what they had been told it said. The claim had traveled far from its methodology, and the caveats had been dropped somewhere along the way.
TWT News exists to close that gap — to provide industrial and technical businesses with analysis grounded in verified primary sources, not the consensus of people who cited each other until something became accepted as true.