Case Study: How HubSpot Built an AI Narrative Nobody Can Touch
In 2006, HubSpot co-founder Dharmesh Shah made a decision that most brand strategists would consider a mistake. When HubSpot coined the term “inbound marketing,” they chose not to protect it. No trademark. No copyright. Shah later described the reasoning directly: “We did not trademark it or copyright it or say, ‘Oh, that’s our term. No … Read more